LINE: Calls & Messages
A messaging app used widely in parts of Asia, with stickers, calls, official accounts, and region-specific connected services.
What is LINE: Calls & Messages?
Asia's Messaging Super-App
Originating in Japan, LINE is much more than a simple messaging application; it is a full-fledged 'super-app' ecosystem. LINE has an established user base in Japan, Taiwan, Thailand, and other Asian markets, although usage and connected services differ by country.
The Sticker Economy
One of LINE's distinguishing features is its paid and free Sticker ecosystem. Characters like Cony, Brown, and Moon are cultural icons in Asia. The app features a sprawling 'Sticker Shop' where users buy, gift, and download thousands of highly expressive, animated, and sound-playing stickers.
LINE Pay and Services
Within the app, users can access LINE Pay to send money to friends or pay at real-world stores. Connected services can include games, comics, music, payments, and official accounts, depending on the market.
'Keep' and Official Accounts
Keep Memo is a private self-chat for notes and shared items. LINE says media and files are retained on its servers only for a limited, undisclosed period, so Keep Memo is not permanent cloud storage. Additionally, businesses use 'Official Accounts' to send coupons, news, and interact with customers dynamically.
Key Features
- Messaging
- Voice Chat
- In-App Video Chat
- Stickers & GIFs
- Channels
- Group Chats
Pricing details
LINE: Calls & Messages offers a usable free tier and optional paid subscriptions or one-time purchases. Prices, limits, included features, trials, and renewal terms vary by market and platform; confirm the official checkout before paying.
Safety Features
- End-to-end encryption (optional)
- Block feature
- Privacy controls
Pros & Cons
Pros
- A broad sticker and official-account ecosystem in its core markets
- Messaging plus eligible voice and video calls
- Letter Sealing protects eligible one-to-one content
- Keep Memo provides a private self-chat for notes and temporary file sharing
Cons
- The app is quite heavy and can consume significant battery and storage
- Outside of Asia, the user base is relatively small
- The interface can feel cluttered with ads and promotional messages from official accounts
App Details
- Platforms
- iOS (iPhone/iPad) Android Web Browser Windows (PC) macOS (Mac)
- Pricing
- Freemium
- Minimum Service Age
- —
- Developer
- LINE (LY Corporation)
- Founded
- 2011
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LINE: Calls & Messages — FAQ
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